From 1987 to 2010 were interesting times for them.22/20 article was manufacture and sold from 1984.
Then from 1992 they started dealing in 23/23 gold ornaments and set a trend for the entire jewellery industry. In the year 2000 they obtained hallmark in 23/23 gold ornaments first in the country and gained their reputation as a manufacturer and dealer in 23 k gold ornament.

In the year 1995 a major breakthrough was achieved when igi certified diamond jewellery was first introduced with entire stock of f-g colour and vs. clarity at competitive prices and gained exemplary success in the small town of Ajmer. both 23 k gold jewellery and diamond jewellery were niche product considering the local market and business environment of Ajmer and numerous challenges were faced and education the customer about 23 k gold jewellery and superior quality of diamond jewellery were among them.
The second generation of M/S RR jewellers involves the expertise of SHRI SUNDEEP SHARMA and SHRI SANJAY KUMAR SHARMA sons of SHRI RAMESHWAR LAL JI SHARMA.

Initially, only silver articles were the main part of sales than with time and experience the new areas in jewellery segment including gold, diamond and platinum were explored and gained tremendous recognition with their competence and passion for their profession.
In the year 1997, they were approved by the government of that time as a value of gold ornaments which came in handy when the voluntary disclosure scheme was announced by the central government.
In the year 2010, they switched on to 22K hallmarked gold jewellery in lieu of increased gold prices which releases the additional pressure on customer’s pocket in place of expensive 23K and at the same time is twice as sturdy than 23K which reduces the burden on repair section.

In 2014 a major investment was done in buying solitaires with superior cut showing visible hearts and arrows, transparent pricing and advantageous buyback scheme for the customer.